Friday, March 8, 2013

How do you remotely control battery-operated devices with an Android?

I found it: it's called a harvesting strategy. I had to look that up. Asking Google the name I'd forgotten for market penetration in the decline phase didn't turn out to be as simple as I'd hoped, but eventually Joe Schmo came through for me. The disposable battery industry seems to be riding out the waves of its maturity phase, and even entering the decline phase, meaning Tethercell, entering at this phase, is engaging in a harvesting strategy. Since this scenario sounds like an example in a college marketing textbook, I had to remember the name; and since I "remembered" the name, I decided to share it, despite only vague connections with Android.

The second of three CES products that we'll be discussing is called Tethercell; like Parrot's Flower Power, it simplifies life.
Tethercell includes an app as well as a physical device. The device is this super cool thingy of which I do not understand a circuit, but whose designers (Trey Madhyastha and Kellan O'Connor) I hold in high regard -- I mean, look at it. (Which reminds me: if you sell the motherboard and screen from your old laptop, you just might practically pay for the new.) To use Tethercell, replace one AA battery, from the device you'd like to monitor, with a Tethercell (which is powered by a AAA battery). Then the app end of the program can turn the device on and off remotely, alert you when the battery level is low, set schedules and timers to run the device, and even locate the device if it has proximity function.

TIME Magazine, cnet, The Verge, TechCrunch, Mashable, and others have given Tethercell the thumbs up. Looks like a nice little harvesting strategy, don't you think? You can pre-order Tethercell, with delivery scheduled for June, from indiegogo.

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