How do you feel about purple?

Does one color really deserve an entire article? Good grief, no. A company releasing a phone in yellow, for example... or red, even; that I would not write about. I don't even write about every new phone release (I am neglecting the HTC One because I don't like their decision to go shabby with the camera, and because it's too much HTC Sense, not enough Android.) Why, then, are you hearing from How Do You Android about this new option for Sprint's Samsung Galaxy S III? Because it's not a color -- it's an identity.

Yes, Sprint is offering the S3 in Amethyst Purple. I don't like contracts, and I'm not such a fan of the S3, but purple -- I advise you all to cancel your current phone plans (paying any fees this may incur), flush your phones, and skip (most likely floating a little, between skips) to your nearest Sprint store, as soon as you get off work today.

I've observed a funny thing about those who have an affinity for the color purple. Purple isn't their favorite color; they're purple-lovers. I haven't seen that with any other color. I know people who choose blue, when the choice comes along. I know people who definitely prefer green. Now, I understand that I tend toward strong opinions (as a 6-year-old told me today, "You love everything." This isn't true: I think tomatoes vile. She qualified her statement to everything I do like, I love. I may be guilty of that.). But I can think of four friends who are purple-lovers, and it's not just me. Purple-lover is a personality trait.  That, in addition to the transition of purple into a solidly gender-neutral color (not like some think guys can wear pink; rather, like red is acceptable for guys and girls), is why I like this decision Sprint has made to carry the S3 in purple.
Get the phone from Sprint, here.

In other news, this morning Dish made Sprint a merger offer of $25.5 billion. Since Softbank's $21.1 billion offer was previously proceeding nicely, a $4.4 billion wrench in the works was not anticipated. A plot twist.

In conclusion, happy Tax Day!